The label officially launched in 2018, with Aisha’s primary vision centered around creating unique upcycled luxury occasion wear. Her signature style heavily relies on the appliqué technique, bringing together fabric waste in sizable motifs and bold colors. This is complemented by a laborious overlay of aari, zardozi, and macrame, resulting in an eclectic blend of delicate and maximalist aesthetics. Aisha’s lehengas, a staple for every Indian bride, resonate with millennial sensibilities while still catering to those who yearn for tradition on their big day.