Marking a decade in the industry, Kanika Goyal Label (KGL) opens its first-ever store at The Dhan Mill, New Delhi, translating the brand’s philosophy, visual language, and evolution into a tactile, immersive space. The store reflects KGL’s signature paradox balancing softness and structure, minimalism and expression through warm concrete tones, sculptural elements, and subtle cultural references. More than a retail destination, the space is conceived as an emotional and sensorial experience, bringing the brand’s community closer to its world while redefining contemporary Indian luxury through accessibility, curiosity, and conscious design.

With its roots dug deep in quality craftsmanship and refined tailoring, KGL finds its identity by playing with the principle of paradox. KGL aims at its continuous endeavours of delivering intellectually designed statement neo-luxury with ‘a cool brand’ element. The brand language embodies a youthful and free spirit that draws inspiration from the current zeitgeist and in return adds back to the cultural sphere, an engaging and vivid visual play of intersecting lines, sublime shapes, textures and tempting colors.

Our perspective on self-expression and freedom of speech is built into the fabric of the brand. Celebrating a non-traditionalist point of view, we intend to deconstruct the rigid perception of tailoring as well as gender stereotypes. We combine elevated construction with elements that authentically define “now” and use humour as a vehicle to communicate our values and ideas.